RTO Grow has a CRM built in. Enquiries from your website, course pages and chatbot land in one contacts inbox, each person once, with their stage from first enquiry to completed and the channel they came from. Run email campaigns by stage, course and tag, and enrol a contact straight from their record.
Every lead in one place
Enquiries scattered across an inbox, a spreadsheet and a sticky note go cold. In RTO Grow, every enquiry lands in one contacts inbox, and the same record follows that person all the way to their certificate. No copying a lead into your student management system when they enrol. They're already there.
Enquiries from everywhere
- Your enquiry form, on your website or as a hosted page
- The "Enquire" button on every public course page
- An enquiry chatbot that answers questions and captures details
- Your own website, connected with one line of code or an embed
Each enquirer gets an acknowledgement email straight away, so they know you've got it.
See every lead's stage
The contacts inbox shows each person once, with a stage chip: lead, enquired, applied, enrolled or completed. Filter by stage to see who needs a call today, and who's already part way through applying.
Open any contact to see their message and a full timeline of everything that's happened with them.
Know which marketing works
The "Came from" column shows the channel each contact first arrived by, so you can see which ads, posts and pages bring in real students. Add your own Google Analytics, Meta Pixel, Google Tag Manager and Google Ads tags, and track applications and enquiries as conversions. See integrations.
From lead to student in one click
When someone's ready, click "Enrol" on their record. Pick the course and offering, and enrol them on behalf of an employer if their workplace is paying. Or send them to the course page to apply and pay online themselves. Either way, their CRM record becomes their student record, with nothing typed twice.
Email campaigns built in
Send an email campaign to the right people by stage, course and tag. Preview exactly who'll get it before you send. Your branding and an unsubscribe footer are added for you, and anyone who has unsubscribed or whose email bounced is left off automatically.
Every email sent shows in the email log with its delivered, opened or bounced status.
Automatic follow-up
Set up an automation that starts the moment a new lead comes in, so every enquiry gets the right email without anyone remembering to send it. See email automations.
Promo codes
Create discount codes for campaigns and partners. Students enter them on the booking or apply page, and you can see who used them.
Real people when you need them
Support requests are handled the same day. See how support works.
See your leads in RTO Grow
Book a demo and we'll show you an enquiry going from your website to enrolled.
Frequently asked questions
Do I need a separate CRM for my RTO?▾
No. RTO Grow's CRM is built in, and every contact's record carries through to enrolment, learning, certificates and reporting.
Where do enquiries come from?▾
Your enquiry form, the "Enquire" button on your course pages, the enquiry chatbot and your own website. They all land in one inbox.
Can I see which ads bring in students?▾
Yes. The "Came from" column shows each contact's first channel, and you can add your Google Ads, Meta Pixel, GA4 and Tag Manager tags to track conversions.
Can I email a group of leads?▾
Yes. Pick your audience by stage, course and tag, preview who'll get it, and send. Unsubscribed and bounced contacts are left off automatically.
What happens when a lead enrols?▾
Their CRM record becomes their student record. Their details, history and messages stay with them, and nothing is typed twice.
Can a lead be enrolled on behalf of an employer?▾
Yes. When you enrol a contact, choose the employer they're enrolling on behalf of.