We understand that enrolling in a course isn’t straightforward. Courses can be expensive, time-consuming, and require commitment. We also know that it’s a competitive industry, and targeting the right students (both in Australia and internationally) can be difficult. That’s why we have dedicated our business to understanding the journey of potential students, their decision-making, and what touch points they need to go from a lead to an enrolled student.
Due to our extensive industry experience, we can confidently say that our marketing funnels have been tested, work, and are the primary marketing strategy to nurture prospects and increase enrolments.
When you come onboard with us, we start by looking at the foundations to ensure we are targeting the right audience on the right platforms, using the right language, at the right time.
We understand that enrolling in a course isn’t straightforward. Courses can be expensive, time-consuming, and require commitment. We also know that it’s a competitive industry, and targeting the right students (both in Australia and internationally) can be difficult. That’s why we have dedicated our business to understanding the journey of potential students, their decision-making, and what touch points they need to go from a lead to an enrolled student.
Due to our extensive industry experience, we can confidently say that our marketing funnels have been tested, work, and are the primary marketing strategy to nurture prospects and increase enrolments.
When you come onboard with us, we start by looking at the foundations to ensure we are targeting the right audience on the right platforms, using the right language, at the right time.
This involves creating awareness of your brand and driving potential students to your website and/or landing pages.
Strategies include SEO, organic social media, Google, Facebook, and LinkedIn advertising.
The next stage is to interact with your leads and build a relationship. Strategies include creating relevant and strong calls to action, landing pages, and forms.
We are experts in conversion optimisation. We also work with you to create lead magnets to collect their data (i.e., course information downloads, free resources).
This is where we want to turn your visitors into leads and obtain their contact information, such as their email address and phone number.
To nurture these warm leads into hot leads and student enrolments, we create automated workflows. Automated email and SMS marketing is used to send information to leads throughout their enrolment journey, ensuring that there is no lapse in communication or lack of support. Thanks to reporting software, we can also identify when leads are dropping off and notify the right people to re-engage those leads and help them get over the line.
At this point, you are in the final stage of the enrolment process, and the lead is hot. The lead has all the information they require and is applying for or has applied for the course already.
Keeping in contact with your leads is the key to long-term success. You want to make sure that they have access to relevant information and content through your website, social channels, and emails. This will help you keep them engaged with your brand and create opportunities for student testimonials and positive word-of-mouth referrals. Semester highlight EDMs are a good way to recognise your students and double up as good content to share with new leads!
Rather than applying a one-size-fits-all solution, we take the time to work together with our clients to understand their unique offering and requirements. By doing this, we can create and implement marketing plans and strategies that help you achieve your growth goals!
