SEO Foundations

SEO Foundations is a short course that walks you through the core disciplines of search engine optimisation, from researching the right keywords to structuring content that ranks well. You will work across six focused units covering local SEO, Google Business Profile setup, technical SEO, on-page optimisation, analytics, and how AI-driven search is changing the way people find content online. Each unit is practical and task-oriented, so you are learning by doing rather than just reading theory. This course suits small business owners who want to manage their own online presence, marketing coordinators looking to add SEO to their skill set, and anyone moving into a digital marketing role who needs a solid grounding in how search works. You do not need prior experience in SEO or web development to get started. After completing the course, you will be able to conduct keyword research and apply it to page content, optimise a Google Business Profile for local search visibility, identify and address common technical issues that affect how search engines crawl a site, write and structure on-page content to improve rankings, and interpret basic analytics data to inform your decisions. You will also have a working understanding of how AI search tools are shifting SEO practice, so you can approach that change with some confidence rather than uncertainty.