SEO Foundations

What you'll learn

• Conduct keyword research to identify search terms relevant to a target audience and business niche
• Optimise a Google Business Profile to improve local search visibility
• Apply on-page SEO techniques to web content, including title tags, headings, and meta descriptions
• Analyse website performance data using analytics tools to inform ongoing SEO decisions
• Implement technical SEO fundamentals, including site structure, crawlability, and page speed considerations
• Develop content strategies that align with search intent and support organic search performance
• Configure and refine local SEO settings to target geographically specific audiences

Ways to study