Who's this for

For small business owners or marketing team who actively manage the digital presence of a business

About this course

Google Business Profile 101 is a short course that walks you through setting up, verifying, and actively managing a Google Business Profile — the listing that appears when customers search for a business on Google Search and Maps. You will learn how to write an accurate business description, select the right categories, upload photos, manage customer reviews, and use the built-in posting and messaging features to keep your listing current and engaging. This course suits small business owners, sole traders, and marketing or admin staff who manage an online presence for a local business. If you have little or no experience with Google Business Profile, or you have a listing that was set up some time ago and has never really been maintained, this course gives you a practical foundation to work from. After completing the course, you will be able to claim and verify a business listing, optimise the profile details that influence how the business appears in local search results, respond professionally to customer reviews, and keep the listing active with posts and updated information. These are hands-on tasks you can apply immediately, whether you are managing your own business or supporting someone else's.

What you'll learn

Create and optimise a Google Business Profile listing for a local business
Write accurate, search-friendly business descriptions and select appropriate categories
Respond to customer reviews in a professional and timely manner using Google's built-in tools
Upload photos and posts to keep a business profile active and engaging
Monitor profile insights to understand how customers are finding and interacting with the listing
Identify and fix common issues such as duplicate listings, incorrect information, or suspended profiles
Use Google Maps features to improve a business's visibility in local search results