Short courseESPCCISEOGB101

Google Business Profile 101

For small business owners or marketing team who actively manage the digital presence of a business

What you'll learn

Create and optimise a Google Business Profile listing for a local business
Write accurate, search-friendly business descriptions and select appropriate categories
Respond to customer reviews in a professional and timely manner using Google's built-in tools
Upload photos and posts to keep a business profile active and engaging
Monitor profile insights to understand how customers are finding and interacting with the listing
Identify and fix common issues such as duplicate listings, incorrect information, or suspended profiles
Use Google Maps features to improve a business's visibility in local search results