Who's this for

This course is designed to equip graduates with the knowledge and skills required to perform roles as a digital marketing specialist, strategist or manager that are applicable to a diversity of…

About this course

This course is designed to equip graduates with the knowledge and skills required to perform roles as a digital marketing specialist, strategist or manager that are applicable to a diversity of workplaces and industries. This course will provide participants with a range of skills and knowledge to prepare, implement and evaluate strategies across a variety of specialised digital marketing areas. This includes areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, ecommerce, content marketing and marketing automation. Graduates will find these skills could assist them in career advancement, professional development or upskilling in the context of digital marketing.

What you'll learn

Develop and implement digital marketing strategies across SEO, SEM, social media, ecommerce, content marketing and marketing automation
Analyse campaign data to evaluate the performance of digital marketing activities and inform strategic decisions
Apply search engine optimisation techniques to improve organic visibility for a website or digital presence
Plan and manage paid search campaigns using search engine marketing platforms
Create and present well-reasoned digital marketing recommendations to professional audiences
Establish and maintain information and knowledge management systems to support marketing operations
Evaluate ecommerce and marketing automation tools to streamline and improve customer engagement processes