Everyshot Academy
Everyshot Academy
Qualification11266NAT

Advanced Diploma of Digital Marketing

This course is designed to equip graduates with the knowledge and skills required to perform roles as a digital marketing specialist, strategist or manager that are applicable to a diversity of…

About this course

This course is designed to equip graduates with the knowledge and skills required to perform roles as a digital marketing specialist, strategist or manager that are applicable to a diversity of workplaces and industries. This course will provide participants with a range of skills and knowledge to prepare, implement and evaluate strategies across a variety of specialised digital marketing areas. This includes areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, ecommerce, content marketing and marketing automation. Graduates will find these skills could assist them in career advancement, professional development or upskilling in the context of digital marketing.

What you'll learn

  • Develop and implement digital marketing strategies across SEO, SEM, social media, ecommerce, content marketing and marketing automation
  • Analyse campaign data to evaluate the performance of digital marketing activities and inform strategic decisions
  • Apply search engine optimisation techniques to improve organic visibility for a website or digital presence
  • Plan and manage paid search campaigns using search engine marketing platforms
  • Create and present well-reasoned digital marketing recommendations to professional audiences
  • Establish and maintain information and knowledge management systems to support marketing operations
  • Evaluate ecommerce and marketing automation tools to streamline and improve customer engagement processes

Units of competency

2 core · 2 total

Core units · everyone studies these

2 units

  • 01
    BSBCRT412
    Articulate, present and debate ideas
  • 02
    BSBINS501
    Implement information and knowledge management systems

Ways to study

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